It is the angry customer, the consumer who is fed up with the brand or the company and the problems it has caused them. It is the usa phone list fed up with being charged poorly by his telecommunications operator, the one left stranded at an airport in the usa phone list of another country by an airline, or the one who has not received the product he bought online on time, to name just a few recurring examples of which make us angry with companies. The angry consumer is a kind of time bomb, which companies have to deactivate, but in the face of which it is easy for us to know how to do it. But, in addition, it is a source of problems: the anger of the angry consumer has become a burden - and a very heavy one - for the companies affected.
The internet has only made criticism much more powerful One of the elements that from the outset has made the power of angry customers much usa phone list is in the very nature of the network. It may be that a few decades ago the consumer disappointed with the brand did nothing more than comment to his close circle what had happened to him usa phone list why that brand usa phone list failed him. Now, however, the internet has made that close circle the world . Any other consumer can hear what he has to say and, worse for brands, further cement the message that this angry consumer is signaling with their own versions of the facts. To the consumer who complains about what has happened to him, another consumer can always be added, reaffirming the criticism of the first.
Not only can your reviews and comments become the first thing that other consumers come across when looking for your brand, but also taking a wrong step in managing those negative comments and reviews can lead to things becoming even worse. worse. A bad answer or usa phone list to cover up the matter can generate the dreaded usa phone list effect, which implies that what was meant to be silenced and hidden becomes even more visible. Social media has created a new space for revenge for angry consumers And it is that, in fact, the great change in recent years in what touches angry consumers is in social networks. Companies are facing a dictatorship of the hashtag and are seeing how an effective response from their consumers and a bit of luck generating buzz in social media ends up turning a bad experience into a trending topic.