We will have longer. Shorter funnels Company email list. With many or few phases. With things in straddling two phases.... It is a human behavior. And therefore does not conform to a pre-established scheme. But even so we need to find the figure that best represents it and that at the same time is as useful as possible. The evolution of the purchase funnel during these years i have used different representations of the conversion funnel. Until i arrived at a more or less definitive version. In the presentation that i have left you below. You can see the two images that i have used the most lately (slides 2 and 3). And my new proposal (slide 4). Evolution of the purchase funnel from tristán elósegui 1. Basic funnel and global vision of the strategy this is clearly the scheme i have used the most so far Company email list.
It has the defect that it simplifies the Company email list purchase decision-making process too much. But the great advantage is that it facilitates a work scheme to work on the strategy as i have mentioned before. 2. Detailed study of the consideration phase (moz.com's contribution to the purchase funnel) i especially like this one. Because it helps us better understand the consideration phase and helps us define strategies to 'push' users towards the final purchase. 3. Evolution of the purchase funnel normally we talk more about the first purchase process. That is to say. From the decision making followed by people who did not know our brand. Consider their purchase and finally decide to buy our product or service. But what the previous schemes forget are the purchasing processes that occur in the loyalty stage ( advocacy ). This is something very common Company email list.
Companies usually put more effort in getting new clients Company email list. Than in keeping and growing the ones they already have. That is why i have thought of this new purchase funnel proposal. Which tries to combine the best of the first two. The image can be somewhat complicated at first. But. In my opinion. It is very useful to take into account all the important moments of the life cycle of a client . And the strategies to follow in each one of them. To my initial outline. I've added those three decision-making stages (tofu. Mofu. And bofu) to the consideration stage and the recommendation stage (along with a final conversion stage for existing customers). What do you think? Is it well understood? Good and bad things? All your comments will come in handy. To continue improving it. Thank you very much! Related to this. There are two strategic mistakes that are made most frequently Company email list.